Five New Rules For Marketing
// April 13th, 2009 // No Comments » // Marketing
I have a bit of a penchant for lists, manifestos & declarations, so these Five New Rules captured my imagination.
The CMO of Unilever, Simon Clift recently warned that marketers who do not recognize that Brands are part of (and wholly subject to) the new social media landscape — and adapt their marketing — are in grave peril. In his coverage of Mr Clifts speech to Ad Age’s Digital Conference on the new state of Marketing, Jack Neff included his (excellent) preliminary draft for Ad Age’s “New Rules.”
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